Royal Ascot is synonymous with sartorial elegance. This is upheld by our Dress Code, which invites guests to contribute to an occasion heralded as a major fashion event in its own right. For a second year we have partnered with Cunard to bring you the Royal Ascot Style Guide 2019, to advise and inspire guests with what to wear to the Royal Meeting in June.
The Royal Ascot Dress Code is traditional, woven into the very fabric of our history. It was Beau Brummell, perhaps Britain’s first fashion icon, who at the turn of the 19th century dictated the dress for men in the Royal Enclosure. His sense of style is still reflected in Royal Ascot fashions today.
Ascot continues to recognise key trends in the ever-evolving world of fashion and in 2019 monochrome dressing, statement bows and tailoring for women are some of the spring/summer fashion highlights for the coming season. For gentlemen, mixed textures and bold colours come to the forefront of formal wear.