Millinery and fashion worlds come together in support of The National Emergencies Trust Relief Fund, NHS Charities Together, The Care Workers Charity and the Berkshire Community Foundation.
Today, Ascot launches its #StyledWithThanks charity appeal with a £100,000 donation to be split between four frontline charities: The National Emergencies Trust Relief Fund, NHS Charities Together, The Care Workers Charity and the Berkshire Community Foundation Coronavirus Fund.
Royal Ascot 2020 (Tuesday 16th to Saturday 20th June) will take place behind closed doors for the first time in the event’s history. However, racegoers will still be able to enjoy the racing action live on ITV and Sky Sports Racing and participate in what is traditionally recognised as the fashion event of the season.
Ascot is inviting fans across the globe to dress up as part of the racecourse’s wider ‘Royal Ascot At Home’ campaign, and wear a hat – whether it is a ladies’ hat or a men’s top hat, panama, trilby or other racing hat – before sharing a photo on social media using the campaign hashtags #StyledWithThanks and #RoyalAscot.
Participants are being encouraged to donate £5 to the campaign fundraising page, share their outfit photo and nominate five friends to do the same, helping to spread the #StyledWithThanks message in recognition of those working on the frontline of the global Covid-19 crisis.
Prizes will be given for the most Elegant, Original and Uplifting outfits across the week with a panel of fashion industry judges selecting the winners to be announced on Monday 22nd June.
Photos posted using the campaign hashtags will be turned into a giant rainbow mosaic image tribute which will become a permanent installation at Ascot Racecourse.
Ascot has also invited British milliners to design and create a hat following a rainbow theme, inline with the nation’s adoption of the rainbow image.
In partnership with the British Hat Guild and the wider millinery world, the designs will be auctioned online during Royal Ascot with all money raised being added to the fund.
Ascot is also partnering with several key British designers who will be sketching illustrations of
their dream Royal Ascot outfits.
These illustrations will be released in the run up to the event to inspire people at home when planning their #StyledWithThanks outfits.
There will be a dedicated hub on the Ascot website with all relevant Royal Ascot At Home information such as how to download virtual race programmes – in the same iconic format as the regular printed versions – recipe cards, quizzes, activity packs, archive video and imagery, and much more to keep everyone entertained across the week.
Guy Henderson, Chief Executive at Ascot Racecourse, commented:
“In this unique year, our thoughts are with those that have been affected by the Covid-19 pandemic and of course the NHS and key workers who are playing such a heroic role.
“We are marking this year’s Royal Meeting with our #StyledWithThanks initiative so that people can combine the enjoyment of participating in the event from their homes with their own thanks and contribution to the fundraising campaign.”