Longines is an Official Partner, ‘Official Timekeeper’ and Official Watch’ of Ascot and Royal Ascot
Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. Seen on the racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. It was already being used by most sport judges in New York in 1886. In addition, the brand was involved for the first time in the Concours Hippique International Official de Genève as timekeeper in 1926.
Today Longines’ involvement in equestrian sports includes show-jumping, flat racing and endurance competitions. Longines chose to support equestrian sports as a perfect illustration of strength, endurance, technique, precision and elegance, which are the key values of the brand.
In Flat racing, Longines is the Official Partner and Timekeeper to numerous prestigious events around the world. Alongside Royal Ascot, it is affiliated to other iconic races such as the Prix de Diane Longines, the Qatar Prix de l’Arc de Triomphe, the Dubai World Cup, the H.H. The Emir’s Trophy presented by Longines, the Longines Hong Kong International Races, the Longines Singapore Gold Cup, the Melbourne Cup Carnival, the Longines Handicap de las Americas, the Grand Prix Longines Lydia Tesio, the Longines Grosser Preis von Baden and the Kentucky Derby.