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Ascot has developed strong marketing partnerships with like-minded quality brands for mutual benefit.   We welcome the opportunity to talk to brands who would like to develop a marketing association and have a variety of opportunities to suit different business objectives.

The support of Ascot’s Partners and Suppliers enables Ascot and Royal Ascot to remain at the forefront of the global racing industry and we are extremely grateful for their support.

Companies and businesses are invited to become involved with Ascot Racecourse.

Ascot works with potential sponsors to meet their objectives - whether to launch a new product, raise the company profile, or to entertain key clients. The innovative and modern Grandstand is designed to cater for a variety of corporate demands, so promotional ideas over and above the norm are welcomed.


QIPCO Holding is a private, family run investment company owned by six brothers, led by Chief Executive Sheikh Hamad bin Abdullah Al Thani.

Based in Doha, QIPCO has a diverse range of interests, including real estate, construction, oil and gas, trading and services, finance and health and horse racing.

In 2014 QIPCO became Ascot’s first Official Partner and a year later the agreement was extended until 2024, cementing QIPCO as a long-term partner of the Royal Racecourse.

QIPCO’s partnership includes two designated days at Royal Ascot with enhanced branding benefits, as well as annual branding and marketing rights and sponsorship of the King George VI & Queen Elizabeth Stakes.

Through its subsidiaries, Qatar Racing and Qatar Bloodstock, QIPCO owns a global thoroughbred racing and breeding operation that is based in the UK. Qatar Bloodstock’s British based stallions, together with their mares and foals, reside at Tweenhills Farm and Stud in Gloucestershire.

QIPCO also sponsor the British Champions Series, which culminates in QIPCO British Champions Day at Ascot in October, the most valuable raceday in Britain.


A leading name in the telecommunications and consumer electronics sector, Gigaset is a proud Official Partner of Ascot and Royal Ascot.  Gigaset’s 160 years’ history in phone manufacturing along with its dedication to the highest quality standards, are integrated in advanced smart product portfolios, making it a fitting match to Ascot with its own longstanding royal heritage and commitment to making the most of modern technologies.  The two are also synonymous with style and elegance – at the Royal Meeting fashion goes hand-in-hand with horse racing and at Gigaset, sophisticated and timeless design is innate to its products.  

The Gigaset brand features at Ascot Racecourse throughout the year, including at the Royal Meeting in June, where a representative presents a trophy to the connections of one of the winning horses at this star-studded highlight of the flat racing season.  Gigaset also sponsors two races at additional meetings: the Gigaset International Handicap Stakes on 25th July 2015, and the Gigaset Cumberland Lodge Stakes on 3rd October 2015.  

Gigaset is committed to adding to visitors’ Ascot experience, delivering its promise ‘Wherever you go’.  


Longines is the ‘Official Timekeeper’ and Official Watch’ of Ascot and Royal Ascot

Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount.  Seen on the racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. It was already being used by most sport judges in New York in 1886. In addition, the brand was involved for the first time in the Concours Hippique International Official de Genève as timekeeper in 1926.

Today Longines’ involvement in equestrian sports includes show-jumping, flat racing and endurance competitions.  Longines chose to support equestrian sports as a perfect illustration of strength, endurance, technique, precision and elegance, which are the key values of the brand.

In Flat racing, Longines is the Official Partner and Timekeeper to numerous prestigious events around the world. Alongside Royal Ascot, it is affiliated to other iconic races such as the Prix de Diane Longines, the Qatar Prix de l’Arc de Triomphe, the Dubai World Cup, the H.H. The Emir’s Trophy presented by Longines, the Longines Hong Kong International Races, the Longines Singapore Gold Cup, the Melbourne Cup Carnival, the Longines Handicap de las Americas, the Grand Prix Longines Lydia Tesio, the Longines Grosser Preis von Baden and the Kentucky Derby.


Official Soft Drink

Appletiser is proud to be the Official Soft Drink for Ascot and Royal Ascot

When Franco-Italian entrepreneur Edmond Lombardi fell in love with the magnificent South African Elgin Valley, it signaled the start of something special.

Inspired by the beauty of his surroundings, in 1966, he created Appletiser; he cleverly blended and lightly carbonated 100% natural juice from specially selected apples and created Appletiser, one of the world’s most beautifully crafted soft drinks.

Appletiser has a beautiful clear, golden colour, gentle sparkle, crisp natural apple taste and unique fruity aroma.  With no added sugar, colours or preservatives, it also counts towards one of your five a day.

Also available, Apple & Pomegranate, a new and captivating blend of the original Apple with the tantalizing addition of exotic Pomegranate juice.


Official Champagne

The Bollinger champagne House has created prestigious champagnes with character, distinguished by their elegance and complexity, since 1829. Founded in the village of Aÿ, Bollinger is one of the last remaining family-owned and independent Champagne houses.

The outstanding wines distinctive range of Pinot Noir driven Champagnes are the result of rigorous attention to detail, for Bollinger accepts nothing less than excellence, this so impressed the Court of England that the House has been awarded the Royal Warrant since 1884.

Bollinger has a permanent bar within the Ascot Grandstand and two further exclusive bars within the Royal Enclosure Gardens at Royal Ascot. Bollinger Special Cuvée is poured at all Ascot hosted events throughout the year and Ascot work with Bollinger to match key champagne offerings to menus at the Royal Meeting.


Official Sponsor

Dubai Duty Free, one of the world’s leading airport retailers, is committed to promoting Dubai through an involvement with a number of high level sporting events.  Horseracing has played a key role in the company’s sponsorship strategy and continues to hold a prominent position in a portfolio that includes the Dubai Duty Free Tennis Championships, world-class golf events, offshore powerboat racing, rugby and basketball.

Dubai Duty Free has been associated with the Shergar Cup, Ascot’s most popular horseracing event  outside the Royal Meeting, since its inception in 1999.  In March 2014 the company extended its support of the premier international jockeys challenge for a further three years, adding sponsorship of all six races on the day’s card to its already considerable commitment.

The Dubai Duty Free Shergar Cup sits alongside the USD 5 million Duty Free at Meydan on Dubai Duty Free World Cup night in March, the Dubai Duty Free Irish Derby at the Curragh in June and two high profile two-day meetings at Newbury Racecourse in Spring and Autumn.

Official Trophies, Silverware & Glassware 

Garrard has designed five new pure gold plated sterling silver cups for Ascot, which have been selected and approved by Her Majesty’s Representative and the Trustees of Ascot.  They feature elegant classic forms and are truly impressive in scale - fitting with the significance of each race.

The races for which trophies are given at Royal Ascot are the Gold Cup, the Royal Hunt Cup and the Queen’s Vase. Later in the year, such trophies are awarded for the King George VI & Queen Elizabeth Stakes in July and the Queen Elizabeth II Stakes in October (both races sponsored by QIPCO).

Garrard and Ascot have centuries of rich history behind them and both are global leaders in their respective fields. Ascot stages 13 Group One races each year, more than any other British racecourse and Garrard’s legacy dates back to 1735, since when they have epitomised exemplary artistry and craftsmanship which has defined British gold and silversmithing.

Having crafted five of the crowns on display in the Tower of London, amongst other dazzling and symbolic Royal Regalia, Garrard enjoys international success, creating glamorous jewellery, insignia, gleaming silverware and unique sporting trophies to serve their clients around the globe.  Garrard offers a beautiful range of silver giftware perfect for all occasions and an outstanding bespoke service.


Official Water

Harrogate Spring Water continues an illustrious heritage of providing naturally sourced spring water and the benefits of healthy hydration for people to enjoy since 1571. 

As ‘The Original British Bottled Water’, Harrogate is Internationally-renowned as one of the finest still and sparkling spring waters. Awarded ‘Best Sparkling Water in the World’, Harrogate is recognised not only for its exceptional mineral balance and purity, but also for its distinctive, classically British style. 

A responsible manufacturer, Harrogate Water Brands is committed to sustainable production practices; operating a zero waste to landfill facility and ensuring all bottle components are 100% recyclable and sourced from within 90 miles of site.

Harrogate Spring is extremely proud to be involved with Ascot to ensure all visitors can enjoy the benefits of refined refreshment from Harrogate.

Official Textiles Supplier

The Christy legacy dates back to 1850, since when they have epitomised exemplary innovation and craftsmanship which has defined British textiles. Christy were privileged enough to manufacture and supply the first terry towel to Queen Victoria over 165 years ago and have since established a reputation for luxury high end textiles.

Today Christy enjoys increasing international success, creating stunning collections of towels and bed linen. Jockeys at Royal Ascot will receive personalised towels and racegoers can purchase Christy products from the Ascot Shop.


Official Coffee

Since 1895 Lavazza carries on a tradition of expertise & commitment in spreading the taste and unique pleasure for the real Italian coffee all over the world. Experience the taste of an authentic Italian coffee from Lavazza - Italy's favourite coffee, in the comfort of your own home. Suitable for all coffee makers and all coffee types -  Americano, cappuccino, latte, and of course espresso. Discover more of Lavazza’s extensive range of Roast & Ground coffee and coffee capsule systems at www.lavazza.co.uk

Official Hospitality

Founded in 1966 by Pierre Bellon, Sodexo is the global leader in services that improve Quality of Life, an essential factor in individual and organizational performance.

Operating in 80 countries, Sodexo serves 75 million consumers each day through its unique combination of On-site Services, Benefits and Rewards Services and Personal and Home Services.

Through its more than 100 services, Sodexo provides clients an integrated offering developed over more than 45 years of experience: from reception, safety, maintenance and cleaning, to foodservices and facilities and equipment management; from Meal Pass, Gift Pass and Mobility Pass benefits for employees to in-home assistance and concierge services.

Sodexo’s success and performance are founded on its independence, its sustainable business model and its ability to continuously develop and engage its 428,000 employees throughout the world.


Official Beer and Cidre

Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 Belgian beer in the world and is present in over 80 countries. Stella Artois is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavour and a hint of bitterness. Stella Artois is best enjoyed served between 3 and 5 degree Celsius and should be served in the unique Stella Artois Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager.  Visit www.stellaartois.com for more information.



St. James’s Place Wealth Management is a FTSE 100 company with over £75 billion of client funds under management. As one of the UK’s leading wealth managers, we believe passionately that the best wealth management service is provided through personalised face-to-face advice; placing clients at the centre of everything we do is the very essence of our culture. Our wealth management advice is delivered exclusively by our advisers, collectively referred to as the St. James’s Place Partnership and comprising some of the most experienced and able professionals working in wealth management today. Based in the UK, Hong Kong, Singapore and Shanghai, our Partners build long-term relationships and provide tailored advice to individuals, trustees and businesses. To find out more, please visit www.sjp.co.uk.


Moss Bros was established and founded in a quiet corner of London’s Covent Garden in 1851. Two small shops leased by Moses Moss formed the modest beginnings of a company with a name still synonymous with quality today. With over 135 retail stores nationwide, Moss Bros is the leading formal menswear specialist selling everything from men’s suits to handkerchiefs. 


Ascot and Moss Bros have a licensing agreement with Moss Bros manufacturing and hiring the Royal Ascot Collection which has been specially designed to meet the dress code for the Royal Meeting so you can relax and enjoy yourself in style in the knowledge that you will be complying with the Royal Enclosure dress code regulations.


Sponsorship at Ascot brings with it a whole host of opportunities. We are committed to working closely with each individual sponsor to make sure that all objectives are achieved. It is vital that the sponsorship experience at Ascot is unique and one which drives long term value for each sponsor's business.

Whether a sponsor is looking to generate brand exposure and awareness, sample a product or organise quality hospitality for staff or clients, the day will be tailored to specific objectives and to ensure success. The benefits of association should extend beyond a single day or single race and Ascot strives to create additional exclusive events and business opportunities for all our sponsors throughout the year.

We have a whole range of opportunities available and will be delighted to talk through requirements with any interested party.


For an informal chat to find out more or discuss how Ascot can assist your brand, please contact us.

Henry Trotter, Sponsorship Sales Manager

Tel: +44 (0)1344 878445
E-mail: [email protected]