The Ascot Shop is open to racegoers on each of our 26 racedays, offering a stylish range of exclusive collections from luxury brands, on the day essentials and perfect gifts and mementos from a day at the world's finest racecourse.

As well as being available in store, our stunning exclusive collections by iconic British brands such as L.K. Bennett, Radley London, Favourbrook and Oliver Brown are available to browse and purchase online through our Licensee's websites.

You can now buy a number of our most popular items, including a Royal Ascot baseball cap, multi-colour patterned silk scarf and the 2020 Ascot jockey bear online. Find out more. 

Please note that due to staff working remotely our dispatch is currently limited to once per week on Fridays. If purchasing items from the Ascot Shop please allow 7 working days for delivery. We would like to thank you for your patience and understanding at this time.