The Ascot Shop



Launching at the May Racing Weekend, visitors to Ascot will have a choice of two brand new shops in the Queen Anne Enclosure and a further new shop in the Windsor Enclosure for Royal Ascot in June.

There will be a 300sqm flagship shop on the Cedar Tree lawn that will feature a “shop and drop” area so that you don’t need to carry your purchases around with you all day, with a smaller shop situated by the Parade Ring (in the same location as the old Shop)

For Royal Ascot, a new 250sqm shop in the Windsor Enclosure will offer many of the same products as the flagship shop but will also carry picnic tables, chairs and rugs for guests to enjoy on the day. 

Ascot Shop Vouchers

We are delighted to offer customers the opportunity to pre-purchase raceday specific vouchers to spend in the Ascot Shop – a fabulous way to spoil a guest or family member and ensure that they take home something to remember their special day. Vouchers can be purchased in denominations of £10, £25 and £50.

Ascot Shop Vouchers are available to buy now, to be used on Racedays from Saturday 13th May until Saturday 21st October. Call 0844 346 0346 to purchase. 

0844 346 0346


Ascot has signed five new high-profile licensing deals consisting of renowned British brands: Links of London, Christy, Christys’ Hats, Milly Green and Oliver Brown.

The brands’ new collections, designed to capture the uplifting elegance of Ascot, will be released in mid-June in licensees’ standalone, concession and web stores, as well as in high-end high street retailers.

They will also be available for the first time in Ascot’s new on-site retail stores.

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The Collection

The Ascot Shop will feature a brand new range of merchandise inspired by the Ascot and Royal Ascot associations with heritage, tradition, fashion and flair.

Customers will be spoilt for choice with collections of beautiful jewellery; gorgeous scarves; silk ties, waistcoats and hats; homewares, picnic rugs and linen; leather and crystal gifts; Ascot-branded clothing for men, women and children; art and memorabilia; food gifting; umbrellas and a wide range of memento products to provide a souvenir of a visit to Ascot. Windsor Enclosure guests can pick up fold-out picnic tables for 4 (£45) and fold-out canvas seats (£14).