The Ascot Shop



Visitors to Ascot will have a choice of two brand new shops in the Queen Anne Enclosure this summer.

There is a 300sqm flagship shop on the Cedar Tree lawn that will feature a “shop and drop” area so that you don’t need to carry your purchases around with you all day, with a smaller shop situated by the Parade Ring (in the same location as the old Shop).

There is also the opportunity to buy online with our collaborators.

Online and High Street Shopping

Ascot is delighted to collaborate with British brands: Links of London, Christy, Christys’ Hats, Milly Green, Moss Bros and Oliver Brown to offer an Ascot collection, designed to capture the uplifting elegance of Ascot.

Products are available on racedays at Ascot but also in the licensees' web stores and high street stores. They will also be available for the first time in Ascot’s new on-site retail stores.

Buy here

The Collection

The Ascot Shop will feature a brand new range of merchandise inspired by the Ascot and Royal Ascot associations with heritage, tradition, fashion and flair.

Customers will be spoilt for choice with collections of beautiful jewellery; gorgeous scarves; silk ties, waistcoats and hats; homewares, picnic rugs and linen; leather and crystal gifts; Ascot-branded clothing for men, women and children; art and memorabilia; food gifting; umbrellas and a wide range of memento products to provide a souvenir of a visit to Ascot.

Ascot Shop Vouchers

We are delighted to offer customers the opportunity to pre-purchase raceday specific vouchers to spend in the Ascot Shop – a fabulous way to spoil a guest or family member and ensure that they take home something to remember their special day. Vouchers can be purchased in denominations of £10, £25 and £50.

Ascot Shop Vouchers are available to buy now, to be used on Racedays from Saturday 13th May until Saturday 21st October. Call 0844 346 0346 to purchase. 

0844 346 0346

Pre-order your shop products Hospitality Service

The Ascot Shop is delighted to offer hospitality guests the opportunity to pre-order gifts from a specially chosen selection of Ascot Shop merchandise and benefit from a 15% discount on all orders over the value of £200.

Gifts will be delivered directly to the area where you will be hosting your guests before gates open on the day of attendance.If you are looking for a particular gift, or would like to know about alternative gift options please let us know. You may prefer to order Ascot Shop vouchers so your guests can peruse the shops at their own leisure during their visit.

The 2018 Hospitality Gifting Service Brochure will be available to download shortly.  Please use the contact details below to make an enquiry or secure your order.

07545 417 632
[email protected]
2018 Hospitality Gifting Service Brochure coming soon