5th May 2015

The Royal Ascot Collective


Ascot Racecourse has collaborated with six of the UK’s most exciting milliners to produce a unique and stunning six piece collection:  The Royal Ascot Collective.

The Royal Ascot Collective features individual pieces from iconic and world renowned milliners Stephen Jones, Philip Treacy, Piers Atkinson, Noel Stewart, Rachel Trevor Morgan and William Chambers.

Royal Ascot and Millinery go hand-in-hand and this is a platform to celebrate British Millinery with the best of British based hatters.

Each of the milliners involved has a strong relationship and history with Royal Ascot and a clear brand identity which accumulates beautifully in this stunning collection which are available directly from the milliners.

The contrast between the hats is complemented by an ethereal and neutral colour palette, letting the design take centre stage.

Piers Atkinson’s Royal Ascot hat is an ivory sinamay cartwheel with a feminine round crown and the whole is festooned with white flowers from an idyllic English country garden. The hat, and therefore its wearer, is a chic grand-statement and suggests élan and éclat but is still completely feminine and charming.

Atkinson says, “Royal Ascot is a thrilling event for milliners; we see a vast array of hats and hat wearers and the event is truly a ‘designer barometer’ of style. Every type of well-dressed woman is in attendance and all share the same two elements; all are well dressed and elegantly feminine and that is why this lovely wide-brimmed, floral design is my choice for the Royal Ascot Collective.”

Stephen Jones’ hat ‘Hysteria Wisteria’ is very modern and playful; it’s Wisteria growing upside down and in his own words “you’re very kissable in it”.

Noel Stewart designed his hat as part of a story about the English country garden and the elegance it inspires. He says: “The clean and soft flowers combined with the classic boater shape create the perfect sophisticated summer mood for Royal Ascot.”

William Chambers said, “Our Crin Knot Backsweep in the collection takes a classic style and gives it a modern twist, making it perfect for Royal Ascot. It has the illusion of being a large wide brimmed hat, but is actually quiet narrow in depth, making it easy to wear, with the large golden knot ensuring it is a real statement piece.”

Rachel Trevor Morgan said, “I was thrilled to be asked to design a hat for this year’s Royal Ascot Collective.... It is The Best hat wearing event in the world. My Royal Ascot hat is the height of femininity. A straw slice in a soft grey mesh; from one side it appears simple but dramatic, from the other tumbles an array of hand-made roses and dip dyed feathers. The hat has been stitched by hand with each rose petal cut and hand rolled individually.”

Philip Treacy said, “Royal Ascot is the most stylish and iconic horse racing in the world. The hat I’ve designed is a sweeping wave in sinamay with overlay, buntal ribbons and rosettes, ”

Juliet Slot, Commercial Director, Ascot Racecourse said: “Millinery is tied up in the very fabric of Royal Ascot’s History and a fundamental and iconic part of the occasion. We are extremely pleased to be working with six of Britain’s top artisan Milliners who have produced exquisite examples to guide and inspire race goers in what to wear this season.”

Royal Ascot will be held from the 16th - 20th June 2015. Tickets start from £20 - £80. The Furlong Club starts from £110 per person.  Fine Dining starts from £250 per person + VAT.

For further information and to book click here or call 0844 346 3000.

@Ascot