The Ascot Shop is celebrating its first anniversary this May Racing Weekend. It was this time last year that its doors were first opened to guests with beautiful Ascot and Royal Ascot-inspired collections including bespoke ranges from British brands such as Links of London, Christy, Oliver Brown and Christys’ Hats of London.
With everything from silk scarves and ties, luxury jewellery and leather collections, candles and other gifts for the home, hoodies and t-shirts for adults and children to easy mementos from your day at Ascot, and much more, there was something for everyone.
After a successful inaugural year, the Ascot Shop is growing for this year’s Royal Meeting with even more opportunity for guests to enjoy some retail therapy whilst at the races.
For the first time, there will be two shops in the Royal Enclosure, joining the Cedar Tree and Parade Ring Shops in the Queen Anne Enclosure that are returning for the full Flat Season and the Windsor Enclosure will see two brand new Ascot Shop kiosks that will be filled with on-the-day essentials including ballet pumps, picnic tables, hand fans and more.
Excitingly, the flagship Cedar Tree Shop will showcase a specially-edited range from the Karen Millen x Royal Ascot collection. The exclusive collection of beautifully crafted occasionwear designed by Karen Millen’s in-house atelier in collaboration with Royal Ascot features hand painted florals, intricate lace detailing and luxurious fabrics in flattering silhouettes.
The Ascot Shop is open in the Grandstand at every Ascot Raceday throughout the year. We look forward to seeing you there soon!