Royal Ascot and Fenwick have collaborated with the UK’s most exciting milliners to produce an exclusive eight-piece collection: The Royal Ascot Millinery Collective.
The Royal Ascot Millinery Collective features exclusive pieces from Awon Golding, Alexandra Harper, Jess Collett, Stephen Jones, Philip Treacy, Rachel Trevor-Morgan, Monique Lee and Cara Meehan.
The Royal Ascot Millinery Collective will be available exclusively at Fenwick of Bond Street – Royal Ascot’s Official Millinery Sponsor for the third season from Wednesday 18th April 2018.
Royal Ascot and Millinery go hand-in-hand and the Royal Ascot Millinery Collective provides a platform to celebrate the best of British-based hatters. Each milliner has a strong relationship with Royal Ascot and a clear brand identity, accumulating beautifully in this collection. The ongoing sponsorship from Fenwick further projects the campaign thanks to the exceptionally-curated designer fashion and world-class millinery that this British institute is recognised for.
The contrast between the hats is complemented by a dramatic and elegant colour palette, with each design representing the milliner’s unique handwriting and signature styles.
Juliet Slot, Chief Commercial Officer at Ascot Racecourse said, “It fills me with great joy to not only work with some of Britain’s most exciting milliners, but to see such beautiful and contemporary designs as part of this season’s Royal Ascot collective. Millinery is intrinsic to Royal Ascot and we are delighted to provide a platform once again for some of the most captivating milliners, whose designs inspire and delight racegoers around the world. We are delighted to have the enduring support from Fenwick, whose expertise has helped leverage this important campaign for both Ascot and Britain’s millinery industry.”
Mia Fenwick, Brand and Marketing Director, Fenwick said, “We are proud to partner with Royal Ascot, once again, to curate the 2018 Royal Ascot Millinery Collective. Championing the finest global millinery talent, from the emerging to the established, Fenwick showcases the diversity of craftsmanship and intricacy of design that exists in millinery today.”