Team GB heptathlete Katarina Johnson-Thompson recently ditched her regular athletic attire to take part in a sustainable fashion shoot at Ascot Racecourse in her role as Ambassador for QIPCO British Champion Series. 

Fresh from competing at the Brussels IAAF Diamond League, where she achieved third place in the long jump, Katarina took to the racetrack to help showcase environmentally friendly fashion ahead of the finale to the Flat racing season - QIPCO British Champions Day at Ascot on Saturday 19th October, where she will be in attendance. 

The heptathlete, who has a love of fashion and has previously walked at Paris Fashion Week, wore only brands that are implementing sustainability practises, including Isabell Fox, Amur, Beulah London, Reformation and Lock & Co, proving that fashion can be both glamorous and green. 

As the Ultimate Raceday, QIPCO British Champions Day will see the return of the game-changing operation, “Re-Cup,” which ensures as many plastic cups are washed and re-used as possible.

The initiative was first introduced at this year’s Royal Ascot, where some 350 dedicated staff helped to collect, wash and re-use 638,702 plastic glasses, an impressive 27% increase on their target of 500,000. 

Despite her busy training schedule for the upcoming World Athletics Championships in Doha, the Team GB athlete and Ambassador for QIPCO British Champions Series is keen to do her bit for the environment.

“There are plenty of ways that people can help the planet and it’s important that every one of us contributes, even if that means making small changes to begin with. Choosing ethical fashion is a great way to start introducing sustainability into everyday life,” Katarina said. 

“QIPCO British Champions Day is already such a wonderful day but the fact that sustainability is playing such an important role on the day at Ascot Racecourse makes it an even greater event in my eyes.” 

Racegoers will be asked to place their used glasses into over 200 dedicated bins around site or return them to the bars to assist the Re-Cup programme. Ascot’s Official Water, Harrogate Spring Water, will also be available for thirsty racegoers and is bottled in PET (polyethylene terephthalate) plastic. Dedicated PET plastic bottle bins will be clearly marked on site, and all PET bottles collected at Ascot will be recycled and used to produce new bottles in a closed loop recycling system. 

Director of Operations at QIPCO British Champions Series and Day, James Oldring, said: 

“Thousands of racegoers will be in attendance at QIPCO British Champions Day and we want to ensure we’re doing our bit for the environment where possible.”

“Ascot Racecourse are making some really great strides for the environment and the Re-Cup programme is a wonderful addition to what is already a great day of British sporting action.”

Katarina was shot by fashion photographer, Andres Reynaga.

Katarina will be in attendance at QIPCO British Champions Day on Saturday 19th October. For more information and to purchase tickets, please click here.

About QIPCO British Champions Series:

QIPCO British Champions Series showcases 35 of the UK’s finest Flat races, including six of the world’s top 12. The Series features at all of the UK’s most iconic Flat festivals, from the Derby and St Leger, to Glorious Goodwood and Royal Ascot, presenting unparalleled, quality racing across 10 of the country’s finest racecourses.

The Series exhibits world-class sporting action across five different categories – Sprint, Mile, Middle Distance, Long Distance and Fillies & Mares.

Five top-class races mark the climax of the Series on the Ultimate Raceday, QIPCO British Champions Day at Ascot on Saturday 19th October, where the world’s best compete at the nation’s richest raceday.

Put simply, QIPCO British Champions Series shines the spotlight on the best horses, the best jockeys and the best racecourses, so that millions worldwide can follow the finest Flat racing. 

About Ascot’s Sustainability:

QIPCO British Champions Day and Ascot Racecourse are working hard together to implement sustainability where possible. 
During Royal Ascot week Ascot exceeded a target of re-washing 500,000 plastic cups, washing nearly 640,000 cups during the week. The same Re-Cup procedures will be implemented at QIPCO British Champions Day as well as Harrogate Spring Water’s efforts to recycle all plastic bottles. 

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