For the first time in its history, Members of the Royal Enclosure at Royal Ascot will be permitted to wear navy morning dress, alongside the traditional black and grey styles, as the racecourse continues to respond to emerging trends while reinforcing its much-loved Dress Code.
To acknowledge this sartorial first, Favourbrook - an Official Licensee of Royal Ascot 2020 - were commissioned to produce an Ascot navy ‘Furlong’ morning suit in superfine merino cloth as the centrepiece of the new and unique Favourbrook Royal Ascot capsule collection.
The tradition of formalwear at Royal Ascot can be traced back to the influence of the notorious 19th Century dandy and confidante of the Prince Regent (the future King George IV), one Beau Brummell, whose statue stands a short walk from Favourbrook’s flagship store on London’s Pall Mall. Brummell famously decreed that ‘men of elegance’ should attend the race meet wearing ‘waisted black coats and white cravats with pantaloons.’
Quite why Brummell omitted navy from his Royal Ascot stipulation is up for debate, especially given that he himself preferred the Montem-inspired (Montem refers to the clothing worn during an arcane Etonian rite of passage) blue-and-buff combination to the stark black-and-white that would later become standard evening dress. What’s certain is that Brummell’s preference for elegance and simplicity in the cut and colour of his attire, as opposed to the flamboyant ostentation of the affected Macaroni style of the mid-18th century, continues to inform contemporary formalwear today and inspires the clean, understated lines of Favourbrook’s Furlong morning suit.
Juliet Slot, Chief Commercial Officer, Ascot Racecourse, said: “Royal Ascot sets the trends for event dressing across the summer season and this change to the Dress Code recognises an emerging trend in formal menswear as we allow navy morning dress in the Royal Enclosure for the first time. Discussing this trend with the Favourbrook team – as we work in partnership for the first year – we felt they were the right brand to help us respond to fashion-forward Royal Enclosure Members while also retaining the classic tailored style so well known to Royal Ascot”
“As an Official Licensee for Royal Ascot, we’re thrilled to be asked to create the Furlong morning suit on this unique occasion of the Royal Enclosure broadening the Dress Code,” added Favourbrook founder Oliver Spencer. “Given Brummell’s history with the event and his preference for a blue coat, we were keen to create a navy morning suit in superfine merino that honoured the traditional cut and silhouette. There is an elegant minimalism to it that reaffirms Brummell’s own desire to be noticed without drawing attention to himself.”
The Favourbrook x Royal Ascot capsule also features a traditional black Chesham morning coat with high-waisted charcoal trousers, together with a selection of waistcoats that honour the Favourbrook house style, including shawl-colour double-breasted versions alongside six-button single-breasted options. Both styles come with or without piping details and are offered in a variety of linen, wool and silk-blend fabrics. There are also a number of matching ties and pocket squares in 100% silk and silk/linen blends to add a sophisticated flourish to the look.