CROSS INDUSTRY COLLABORATION BETWEEN ASCOT RACECOURSE, LONGINES AND TOTAL PERFORMANCE DATA HELPS BRING LIVE RACING DATA TO WIDER AUDIENCES
Ascot Racecourse today announces that it has chosen Total Performance Data (TPD) as its tracking data distribution partner to leverage integrations with broadcasters, bookmakers, form websites and pro punters around the world.
Ascot has been producing high quality tracking data for some years thanks to its partnership with Longines Swiss Timing.
TPD currently provides live tracking data from 37 racecourses worldwide.
This agreement will see TPD commercialise and broaden the reach of Ascot’s existing Flat tracking data while also making use of TPD’s tracking system so that Ascot’s Jumps racing fixtures can offer time and stride data.
For the first time, Sky Sports Racing and AtTheRaces.com were able to use this partnership to show live split times and highly insightful post-race data for this year’s Royal Ascot.
Juliet Slot, Chief Commercial Officer at Ascot, said:
“With racing taking place behind closed doors, it’s never been more important for the sport to offer the greatest possible insight and analysis for online or home viewing and TPD enable us to reach a wider audience with our Longines tracking data. With 37 racecourses installed worldwide and some impressive commercial traction, we look forward to working with this innovative company.”
Will Duff Gordon, CEO at TPD, commented:
“The drama of racing at Ascot is already there for all to see but we will strive to lift the bonnet on the performance of these wonderful athletes by transmitting this content far and wide for the widest possible insight and betting engagement.”