Charlotte Hawkins unveils Dress Code Assistant Uniform

5th Jun 2019
Charlotte Hawkins today unveiled a brand-new uniform to be worn by the Dress Code Assistants during Royal Ascot – Tuesday 18th to Saturday 22nd June.

The team of 30-strong Dress Code Assistants will wear elegant Karen Millen dresses and jackets with coordinated hats designed by milliner Ilda di Vico. The style advisors will be on-hand for the duration of the five-day Royal Meeting to provide guidance and help racegoers with adhering to Ascot’s famous Dress Code.

Juliet Slot, Chief Commercial Officer, Ascot Racecourse: “Royal Ascot is the summer event by which all others are measured in terms of style and is synonymous with sartorial elegance. For more than 300 years, racegoers from across the globe have embraced the Royal Ascot Dress Code and our customers today tell us how important it is to them. This is why it remains such an important part of the Royal Ascot experience today. A big thank you to Karen Millen – one of our Official Licensees to Royal Ascot – who have dressed our team of Dress Code Assistants once again.”

The coral dress is designed by high-end high street brand Karen Millen and is in this season's most covetable coral hue, which will ensure the Royal Ascot Dress Code Assistants showcase elegant summer style whilst helping racegoers to add the finishing touches to their outfits.

As well as providing the 2019 Royal Ascot Dress Code Assistant uniform, for a second year Karen Millen has designed a bespoke collection of dresses and occasion wear in collaboration with Royal Ascot, to ensure effortless elegance at the social event of the season. The full Royal Ascot collection is available to purchase online and in-store now.

Royal Ascot will be held from Tuesday 18th – Saturday 22nd June 2019. Tickets start from £37 per person with Saturday in the Windsor and Village Enclosures now SOLD OUT.

Fine Dining Packages starting from £339+VAT per person and Private Boxes from £810+VAT per person.