Millinery and fashion worlds come together in support of The National Emergencies Trust Relief Fund, NHS Charities Together, The Care Workers Charity and the Berkshire Community Foundation.
As an event which truly showcases the very best of British contemporary and traditional fashion and millinery, no Royal Ascot would be the same without a celebration of British style.
Since Royal Ascot 2020 (Tuesday 16th to Saturday 20th June 2020) will be held behind closed doors (owing to the COVID-19 lockdown and in-line with government advice), Ascot and the British Hat Guild have joined forces to launch a campaign designed to inspire racegoers whilst raising funds for four frontline charities: The National Emergencies Trust Relief Fund, NHS Charities Together, The Care Workers Charity and the Berkshire Community Foundation. Ascot will be kick-starting the fundraising with a £100,000 donation.
Royal Ascot and the British Hat Guild, spearheaded by the legendary Stephen Jones OBE, have invited leading British milliners to create a bespoke hat or headpiece featuring a rainbow theme, in-line with the nation’s use of rainbows to thank the NHS and frontline workers. The final collection includes designs by industry greats such as Stephen Jones OBE, Jane Taylor, Lock & Co. Hatters, Rachel Trevor Morgan, Lisa Tan, William Chambers and Awon Golding. Their hats will be auctioned online throughout the week of ‘Royal Ascot At Home’ with all money raised being added to the charity fund.
Juliet Slot, Chief Commercial Officer, Ascot Racecourse, comments:
“During what has been for many milliners an extremely challenging period, we were overwhelmed with the response this initiative received. More than 40 talented designers managed to turn around the most astounding collection of hats and headpieces in an extremely short space of time. Their craftsmanship and skill in creating these works of art is inspiring and we are extremely grateful to them for donating their time and expertise to create this collection, which I’m sure will raise a significant amount for our charity fund.”