Ascot Racecourse continues to recognise key trends in the ever-evolving world of fashion with the launch of its ninth annual Royal Ascot Style Guide, in association with luxury cruise brand Cunard.
Royal Ascot (Tuesday 16th to Saturday 20th June 2020) is a highlight of the British summer season. An event which truly showcases the very best of British contemporary and traditional fashion and style.
For 2020, the Royal Enclosure Style Guide features British brands, paying homage to the incredible talent and style found up and down the country. Featured looks throughout include designs from Roland Mouret, Christopher Kane, The Deck, Mother of Pearl, Suzannah, Huishan Zhang, Alessandra Rich, Temperley London, Mary Katrantzou, Zimmermann and Roksanda.
Sustainable fashion can be found throughout the 2020 Royal Ascot Style Guide, from clothing brands that put ethical and green values at the very heart of their business to reselling sites that are changing the landscape of sustainable style and breathing new life into the pre-loved sector. Pastels and florals are some of the key trends for the coming spring/summer season with innovative millinery remaining the crowning accessory for the Royal Meeting.
For gentlemen, classic tailoring, light summer suits and playful ties come to the forefront of formal wear. Recognising emerging trends in formal menswear, navy morning suits are permitted in the Royal Enclosure for the first time.
Favourbrook, Official Licensee for Royal Ascot 2020, has designed an exclusive collection that features a superfine merino wool navy three-piece morning suit found on the cover of this year’s Guide.
The Royal Ascot Style Guide features millinery from the likes of Philip Treacy OBE, Jane Taylor, Awon Golding, Lock & Co, William Chambers Millinery, Sarah Cant, Edwina Ibbotson, Rachel Trevor Morgan and Julian Garner.
Working closely with Prue White, Style Director at The Times Magazine and Times LUXX, Ascot has curated looks that will be at the forefront of fashion this summer with world-class fashion photographer Carla Guler capturing the looks for all four Royal Ascot Enclosures.
Juliet Slot, Chief Commercial Officer, Ascot Racecourse, commented:
“Royal Ascot sets the trends for event dressing across the summer season and we’re really pleased that we are recognising both British designers and sustainable fashion as key 2020 trends in this year’s Royal Ascot Style Guide.
“Each year we carefully curate a selection of fashion-forward looks suitable for each of the four distinctive enclosures. We are also delighted to have included a number of sustainable labels this year, in-line with the changing face of global fashion, and rental and resale sites that are set to continue growing in popularity.
“This year’s team has delivered a strong edit of key looks which, combined with the best of British millinery, will maintain Royal Ascot’s position as the ultimate fashion event in the racing calendar and continue to shine a global spotlight on summer style. We are extremely grateful to Cunard for their continued support as we continue our brand partnership for a third year."