13th October 2017

The nations favourite hot chocolate at Ascot


This #ChocolateWeek (9-15th October) Ascot Racecourse has uncovered the nation’s favourite hot chocolate flavours to warm up the menu as the clocks soon turn back an hour and the nights grow longer.

The poll* offered 1,000 Brits the chance to vote for the flavour they’d like to see on the menu most choosing from Sea Salt & Fudge, Gingerbread & Spice, Peanut Butter & Caramel, Peppermint & Marshmallow, Black Cherry & Dark Chocolate, Orange & Cinnamon, White Chocolate & Cranberry and Classic Chocolate & Whipped Cream.

Topping the votes with 22.3% was the Classic Chocolate & Whipped Cream for the traditionalist hot chocolate drinkers. Coming second was Black Cherry & Dark Chocolate with 17.4% of the vote, possibly showing the nation’s love for the retro black forest gateaux, with Peanut Butter & Caramel coming in third with 13.2% showing that peanut butter is still a hot topic.

White Chocolate & Cranberry took 11.1% of the vote with Sea Salt & Fudge coming close behind with 10.1%. The bottom three were given the cold shoulder with Orange & Cinnamon, Gingerbread & Spice and Peppermint & Marshmallow getting 9.8%, 8.1% and 8% of the votes respectively.

The three favourites – Classic Chocolate & Whipped Cream, Black Cherry & Dark Chocolate and Peanut Butter & Caramel – will be available from selected bars and cafés at Ascot Racedays throughout the 2017 Jumps season, keeping racegoers cosy and warm this winter.

Jonathan Parker, Director of Food & Beverage, Ascot Racecourse, commented: “Heading into the winter season the culinary team will launch Ascot’s Jumps Season Menus filled with winter warmers such as Royal Estate Shepherd’s Pie and Sticky Toffee Pudding. We’re always taking our customer feedback and using this valuable insight to help us shape a food and drink offering that is innovative and provides something tasty for all racegoers. A well-made hot chocolate is a thing of beauty, especially in the colder months, so we decided to uncover the flavours that the nation wanted and offer a choice of warming hot chocolates, from Classic Chocolate & Whipped Cream to a more adventurous Black Cherry & Dark Chocolate.”

Upcoming events at Ascot Racecourse:

  • Undoubtedly one of the largest firework displays in the south east, Ascot Racecourse is set to light up the Berkshire skyline with the annual Fireworks Spectacular Family Raceday on Saturday 4th November. The first raceday of the dramatic Jumps season, with plenty of family fun throughout the day and a charity firework display in the evening, families and friends are invited to enjoy a day of racing, free fairground rides and well over 10,000 firework shots during the 20-minute display. In partnership with Ascot Round Table, the event will support local schools and charities across the county with the annual raceday having raised more than £200,000 for the community since 2006.
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  • The Jumps season continues at The Prince’s Countryside Fund Racing Weekend & Christmas Shopping Fair on Friday 24th & Saturday 25th November, which opens on Friday with a varied six-race card over fences and hurdles and FREE admission to the Queen Anne Enclosure. A memorable afternoon of Jumps racing combined with a Christmas Shopping Fair, racegoers can enjoy browsing and shopping the many stalls selling handmade crafts, gifts and delicious delicacies as the festive season comes to Ascot Racecourse.
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  • The final Jumps meeting of 2018, the Christmas Racing Weekend & Family Raceday on Friday 22nd & Saturday 23rd December makes it the perfect way to celebrate with colleagues and friends. The last working day of the year, Friday offers a day for thrilling racing and festive entertaining for businesses looking to end 2017 on a high. The action continues on Saturday as families are invited to leave the festive stress behind and enter a world of wonder with Father Christmas and his reindeers paying the racecourse a visit, carol singing in the Grandstand, fairground rides and much more.

Tickets start from £13 for Queen Anne Enclosure admission and all children under 18 enter FREE when accompanied by a paying adult, making it fantastic value for families. Tickets are available from www.ascot.co.uk

@Ascot