7th March 2017

Ascot launches 2017 Royal Ascot Style Guide, with HUGO BOSS and Fenwick


Royal Ascot is once again at the forefront of fashion and style for the British summer season

Ascot partners with HUGO BOSS and Fenwick on the curation of 2017 looks and to amplify the Style Guide across all channels including in-store activation, events and content

Ascot officially introduces the jumpsuit as an acceptable item of clothing for the Royal Enclosure

Ascot works with designers including Valentino, Emilia Wickstead, ESCADA, Suzannah and BOSS to curate the 2017 looks, with support from milliners including Noel Stewart, Jess Collett, Emily London and Harvy Santos

Ascot Racecourse is delighted to announce the launch of the sixth annual Royal Ascot Style Guide for 2017 and Official Style Guide Supporter partnerships with BOSS and Fenwick for the second season.

Royal Ascot (Tuesday 20th – Saturday 24th June 2017) is the summer event by which all others are measured in terms of style. Featured looks this year include designs from Valentino, Emilia Wickstead, Suzannah, Escada and BOSS.

The Royal Ascot Style Guide plays a pivotal role in predicting key trends for the summer season and provides inspiration to racegoers keen to dress in style whilst keeping in line with the famous dress code. This season, Royal Ascot officially welcomes the jumpsuit as an acceptable item of clothing for the Royal Enclosure. Harking back to the introduction of the trouser suit in 1971, Ascot continues to recognise key trends in occasion-wear for its fashionable customers.

As Official Style Guide Supporters, experts from Fenwick and BOSS have worked closely with Ascot to curate looks that will be at the forefront of fashion this June.

BOSS has curated one female look for The Royal Enclosure, two male and one female look for the Queen Anne Enclosure, formerly known as Grandstand Admission, available from the flagship store on Regent Street (BOSS Store, 180 Regent Street, London W1B 5TW).

Fenwick will stock a selection of brands included in the Style Guide and will also be working with Ascot to curate The Royal Ascot Millinery Collective, back for a third season later in the spring. The Royal Ascot Style Guide features millinery from the likes of Stephen Jones, Philip Treacy, Jess Collett and Lisa Tan, who are all available at Fenwick.

Juliet Slot, Commercial Director at Ascot said;

“Fashion and style are an important part of the Royal Ascot experience for all of our customers.  The annual Style Guide forms a key part of our support for customers to give them inspiration for what to wear to ensure they have a special occasion with us.  The inclusion of jumpsuits as part of the Royal Enclosure dress code recognises our customers’ fashion-forward taste and reflects our awareness of seasonal trends.  We are delighted to have worked with Damian once again to create our looks for each Enclosure and with BOSS and Fenwick.”

Stephan Born, Managing Director Northern Hub, HUGO BOSS said:

“BOSS is excited to be partnering with the Royal Ascot Style Guide, and presenting our BOSS collections for the upcoming British summer season. The BOSS Womenswear collection, designed by Artistic Director Jason Wu, includes occasion-wear and accessories perfectly in keeping with the dress codes for each Enclosure, while our male customer can choose from BOSS formal suiting and a truly personalised experience from the Made-to-Measure service for the Queen Anne Enclosure. We are delighted that Ascot customers are able to see the breadth of product offering by the variety of pieces included in this season’s Style Guide.”

Mia Fenwick, Director of Brand and Communication, Fenwick said:

“Fenwick is incredibly proud to be a supporter of the Royal Ascot Style Guide launch.  Royal Ascot is the world's most iconic race meeting and is the event renowned for showcasing the finest Millinery and fashion occasion-wear. We are thrilled that a number of our leading designers have been included, as racegoers can entrust the offering and service provided at Fenwick for occasion-wear dressing. We are also delighted and honoured to be the Official Royal Ascot Millinery Collective sponsor for the second season as we provide a platform for both established and burgeoning milliners around this prestigious event.”

Royal Ascot will be held from Tuesday 20th – Saturday 24th June 2017. Tickets start from £26 if booked before 31st March 2017. Click here to find out more.