Ascot Racecourse is delighted to announce the launch of the 2016 Royal Ascot Style Guide and Official Style Guide Supporter partnerships with BOSS and Fenwick.
Royal Ascot is the summer event by which all others are measured in terms of style. Featured looks this year include designs from British talent including Emilia Wickstead, Alexander McQueen and Erdem.
The Royal Ascot Style Guide plays a pivotal role in predicting key trends for the summer season. As Official Style Guide Supporters, experts from Fenwick and BOSS have worked closely with Ascot to curate looks that will be at the forefront of fashion this June.
In line with the famous Royal Ascot dress codes, BOSS have curated one female look for The Royal Enclosure and a male look for the Queen Anne Enclosure, formerly known as Grandstand Admission, available from the newly opened flagship store on Regent Street (BOSS Store, 180 Regent Street, London W1B 5TW.
Fenwick will stock the majority of looks included in the style guide and will also be working with Ascot to curate The Royal Ascot Millinery Collective, back for a second season later in the spring. The Royal Ascot Style Guide features millinery from the likes of Stephen Jones, Philip Treacy and Harvy Santos, all stocked at Fenwick.
The exciting partnerships with BOSS and Fenwick will also allow the Royal Ascot Style Guide looks to be promoted in more ways than ever before. This will include in-store activations, exclusive invite-only events at retail stores for Royal Ascot patrons and bespoke content that will be published across print, digital and social channels.
Juliet Slot, Commercial Director at Ascot said: “We’re delighted to partner with both BOSS and Fenwick to launch our 2016 Royal Ascot Style Guide. Both brands have values that fit perfectly with ours and we’re excited by the new opportunities our relationships will bring, especially through customer activations and content.”
Stephan Born, Managing Director Northern Hub, HUGO BOSS said: “BOSS is excited to be partnering with Royal Ascot Style Guide, and presenting our BOSS collections for the upcoming British summer season. Our newly opened flagship store on Regent
Street provides the perfect showcase for the full offering of luxury Menswear and Womenswear which can work in line with Royal Ascot’s dress codes. The BOSS Womenswear collection, designed by Aritistic Director Jason Wu, includes occasion-wear and accessories, while our male customer can choose from BOSS formal suiting and a truly personalised experience from the Made-to-Measure service.”
David Walker-Smith, Managing Director, Fenwick of Bond Street said: “Fenwick are incredibly proud supporters of the style guide launch. Royal Ascot is the world's most iconic race meeting and is the event renowned for showcasing the finest Millinery and fashion occasion wear”
Royal Ascot takes place from Tuesday 14th to Saturday 18th June 2016. Book before Tuesday 5th April to secure the best price on tickets, saving up to 20% on full admission.Click here for more information and to book tickets
To view the dress code for Royal Ascot pleaseclick here
