Ascot Racecourse has announced that NBCUniversal will televise the Royal Ascot meeting live in the United States as part of a multi-year agreement, from 2017.
NBC’s Sports Network will present live coverage of the mid-June event for five consecutive days (Tuesday-Saturday), for at least 15 hours each year. All coverage will be streamed onNBC Sports Live Extra, NBC Sports Group’s live streaming product for desktops, mobile devices, tablets, and connected TVs.
Royal Ascot is one of the world’s most prestigious race meetings, attracting many of the world’s finest racehorses to compete for more than £6.5m million in prize money. The event features 30 races, including eight at world championship “Grade One” level.
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The Royal Meeting is also the centre of the British social season and a pivotal week in the calendar of the Royal Family, who arrive every day by the world famous “Royal Procession” - with the first carriage carrying The Queen and the Duke of Edinburgh.
Royal Ascot joins NBC Sports Group’s extensive roster of world-class international properties and events including the Premier League, The Open Championship, Formula One, Tour de France, French Open, and Premiership Rugby. Royal Ascot coverage will complement its exclusive, long-term media agreements for all of the Triple Crown races – Kentucky Derby, Preakness Stakes, and Belmont Stakes – and the Breeders’ Cup.
Juliet Slot, Commercial Director at Ascot said:
"The development of our brand reach and profile on the International stage is a key strategy for Ascot. It is imperative to us that we can not only attract the best horses from around the world but create the opportunity for a growing global audience to share in the experience of Royal Ascot, which is like nowhere else as a race meeting. Our unmatched racing programme first established by Queen Anne in 1711, is opened with the Royal Procession, which then sets the scene for a uniquely British social occasion.”
“Active management of who we partner with for broadcast is of great importance to us. In addition the growing attraction of the Royal Meeting to international broadcasters has meant that we are able to reinvest further into our prize money. The NBC agreement will allow us to bring Royal Ascot to a mainstream American audience – one that will gravitate to the racing to watch its best horses take on ours, and indeed those more interested in fashions and uniquely British pageantry.”
Jon Miller, President of Programming for NBC Sports and NBCSN, said:
“We are excited to work with Royal Ascot to bring to the U.S. audience live coverage of an event that the millions of Americans who enjoy our Triple Crown and Breeders’ Cup telecasts will be sure to enjoy.”