Ascot Racecourse today announces that Fenwick has been designated Official Royal Ascot Millinery Sponsor and Official Royal Ascot Style Guide Supporter in a three-year deal.
Fenwick will be supporting the curation of the Royal Ascot Millinery Collective which this year features creations by Stephen Jones, William Chambers, Philip Treacy, Rachel Trevor Morgan, Edwina Ibbotson , Laura Apsit Livens, Laura Cathcart and Harvey Santos.
Fenwick stores will be stocking millinery designs by all of the above and Fenwick have also provided clothing and accessories included in this year’s Royal Ascot Style Guide. Consumer events will be taking place in all eleven Fenwick stores across the country to highlight Royal Ascot and to assist customers with their outfits and millinery choices.
Some windows at each of the stores will also reflect Royal Ascot and Fenwick will have a presence at Ascot on racedays from January to June each year.
Juliet Slot, Commercial Director at Ascot, welcomed the new relationship:
“While racing is at the heart of Ascot, the fashion component is fundamental for us and our customers. It is part of the day that helps create the sense of occasion that our customers feel is so strongly associated with Royal Ascot.
“Millinery is synonymous with Royal Ascot and the dress code, which requires all women in the Royal Enclosure to wear a hat and those in the Queen Anne Enclosure to wear a hat or fascinator, is an integral part of what makes a special occasion.
“We are delighted to be working with Fenwick who have a wonderful millinery heritage and range, this being their 125th anniversary.
“We look forward to the in store events which are being organised nationally as well as sharing the "how to" content we will jointly produce to support customers online as well as many other planned activities for the partnership.”
Mia Fenwick, Director of Brand and Communications at Fenwick of Bond Street, said:
“We are very excited to be entering into a millinery sponsorship with Ascot and to be supporting the importance of millinery today.
“We are the destination for hats, whatever the occasion, and the weeks leading up to Royal Ascot are our busiest time. At Fenwick, we support leading designers and emerging talents so Ascot Racecourse – and Royal Ascot in particular – is a key opportunity for us to speak to our customers and provide a more personal shopping experience.”