Ascot Racecourse today announces that Appletiser has been designated the ‘Official Soft Drink’ at Ascot Racecourse in a three year deal.
The premium sparkling fruit juice brand will become the Official Soft Drink of Ascot from February 14th 2015, with Appletiser introduced across all bars, restaurants and private boxes at the racecourse, throughout the year.
The deal will be supported by a 360 degree marketing campaign, comprising distribution and visibility, POS materials, PR and digital marketing. Appletiser will also create bespoke signature cocktails and mocktails for Ascot to be sold and sampled by Ascot visitors.
Phil Thomson, Associate Director of Portfolio Brands at Coca‑Cola Enterprises Ltd, comments: “We are proud and excited to be partnering with such a prestigious brand as Ascot and becoming its Official Soft Drink.
"Appletiser’s extraordinary heritage and proposition to our customers to ‘crown the moment’ makes it a perfect pairing with Ascot. Our ambition with this partnership shines through and forms part of our wider strategy to position Appletiser at the apex of the soft drink market.”
Juliet Slot, Commercial Director at Ascot, welcomed the new relationship: “We are delighted to welcome Appletiser as an official supplier at Ascot. Appletiser has a rich fifty year heritage of mastering the delicate craft of blending apples, which perfectly complements Ascot’s 300 year heritage as a national institution, providing the ultimate stage for the best racehorses in the world.”
For more information, please contact:
Nick Smith, Head of Communications, Ascot Racecourse
Hannah Milne, Account Director, Brands2Life
020 7592 1200