Ascot Racecourse is delighted to announce plans to open three new on-site shops for the summer season, comprising collections of fashion accessories, homeware, food items and gifts, all of which have been designed to capture the uplifting elegance of Ascot.
Thenew collections will be available for the first time from the Saturday of the May Racing Weekend (12th-13th May) at the new Parade Ring and Cedar Tree shops at Ascot, and in licensees’ standalone, concession and web stores as well as in high-end high street retailers that same month. Ascot shop vouchers are available to purchase now at: ascot.co.uk/shop
Men’s, women’s and children’s casual-wear, men’s formalwear, jewellery and accessories will sit alongside homeware, gift items and artwork.
Award-winning British jewellery brand Links of London is introducing a specially designed collection of charms, bracelets, earrings, necklaces, cufflinks, hat pins and gifts.
Traditional British hat manufacturer Christys’ Hats will launch a range of panamas, felts and flat caps for men and women. Also in the fashion category, gentlemen’s outfitter Oliver Brown will produce a range of top hats, waistcoats, formal shirts, silk ties, cashmere socks and braces.
In the homeware category, quality towel producer Christy will launch a variety of towelling products, picnic blankets, seat pads and linens.
British designer Milly Green is releasing a colourful collection of food gifts, including embossed tins of biscuits, tins of travel sweets, cylinders of biscuits, sachets of fudge, chocolate bars, caddies of tea and sets of teas.
Essentials for a day at the races include umbrellas (of which there are three different styles), beautiful hand fans, lapel pins, a cooler box which transforms into a seat, heel covers, ballet pumps and phone covers decorated with etch drawings of British Thoroughbred racehorses.
Artist Sherree Valentine Daines will present six limited edition paintings of Royal Ascot scenes with greeting cards to match, and illustrator Lucy Stephens will unveil three bespoke Ascot designs, on mounted prints and greeting cards.
Merino wool scarves, silk scarves, canvas bags and wicker basket bags sit alongside ties, bowties and pashminas, all of which take inspiration from colourful, vibrant illustrations commissioned by the racecourse showing a day spent enjoying the spectacle that is Ascot. Crystalware, leather goods, homeware and textiles complete the collection.
Ascot’s new shops will be situated in three different locations at Royal Ascot in June, with two of the shops remaining in place for seven other race meetings between May and October, including the King George VI Weekend in July and the finale to the British flat season, QIPCO British Champions Day.
Juliet Slot, Commercial Director at Ascot, said: “Fashion, accessories and food are key facets of everyone’s experience at Ascot, and following customer feedback around our on-site retail offer we have worked hard to create a retail experience for them during their visit to match their expectations. We are delighted so many wonderful brands are working with us both on-site and through high-street retail partners. We are excited to be launching so many ranges.
