The benefits associated with this type of sponsorship will be as follows:

• The naming rights to one race run at Ascot which will not be shown live on terrestrial television, but will be shown on a dedicated racing channel.
• A page of advertising in the racecard and the company logo featured on the thank you page to sponsors.
• The right to have the company name or logo displayed on the saddle cloths of horses running in the race.
• An allocation of 100 complimentary premier admission badges for the raceday and 50 complimentary car park labels for the raceday.
• The right to a use a private box, with balcony, for hospitality that overlooks the racecourse and will seat up to twelve guests, with complimentary racecards and Racing Posts.
• The right to present a memento, to be provided by the sponsor, with approval from Ascot, to the winning owner, trainer and jockey after the race.
• The opportunity to judge the best turned out horse in the race and to present a cash prize of £100 to the lad or girl in charge of that horse.

• The right to use an additional hospitality facility on the racecourse to entertain a larger number of clients, subject to availability.  A facility fee may be incurred, the amount to depend on which facility is used.
  
• The right to extra premier admission badges, or general admission tickets, and car park labels, which can be purchased at a 50% discount.