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Standard Feature Televised Race Sponsorship Proposal
This level of sponsorship will cost £40,000 + VAT.

The benefits associated with this level of sponsorship will be as follows:

  • The naming rights to one televised feature race that will be featured in the racecard and in the national daily press.
  • The right to take space on the inside cover of the racecard in accordance with the in-house style provided by Ascot, plus one page of advertising in the racecard and the company logo featured on the thank you page to sponsors.
  • The right to display four on-course banners of sizes, and in positions, determined by Ascot that will feature in the televised coverage of the raceday.  This will include one banner within the final furlong.
  • The right to have the company name or logo displayed on the saddlecloths of the horses running in the race.
  • The right to have a branded rug for the winning horse.
  • The right to have some branding in the winners’ enclosure in position all day
  • The right to have some branding on the presentation podium.
  • The right to use walk-in promotional people for photo opportunities.
  • The right to have three banners of sizes, and in positions, determined by Ascot  displayed on the car park where the company’s guests will park on the raceday.
  • An allocation of 300 premier admission badges and 150 car park labels for the raceday plus four VIP car parking labels for Her Majesty’s Representative’s Car Park.
  • The right to use a premier hospitality facility for guests on the raceday with complimentary racecards and Racing Posts.
  • The opportunity to present a memento, to be provided by the sponsor, with approval from Ascot, to the winning owner, trainer and jockey after the race.
  • The opportunity to judge the best turned out horse in the race and to present a cash prize of £200 to the lad or girl in charge of that horse.
  • The right to show a short (30 seconds approx) closed circuit television advert four times throughout the day, the video to be supplied by the sponsor in betacam SP format.
  • The right to have an information point at the racecourse, on the raceday, if applicable to the sponsor’s business.
  • The right to have literature distributed around the racecourse, including within the private boxes on the raceday.
  • The right to use an additional facility on the racecourse to entertain clients, subject to availability.  A facility fee may be incurred, the amount to be determined on which facility is used.
  • The right to extra premier admission badges, or general admission tickets, and car park labels, which can be purchased at a 50% discount.
Additional Rights and Costs:
  • The right to use an additional hospitality facility on the racecourse to entertain a larger number of clients, subject to availability.  A facility fee may be incurred, the amount to depend on which facility is used.
  • The right to extra premier admission badges, or general admission tickets, and car park labels, which can be purchased at a 50% discount.
Notes:
The manufacturing and fixing costs relating to branded items and catering costs of food and drink to be met by the sponsor.

Ascot reserves the right from time to time during the contract period to vary the package of rights and benefits described above and, if it elects to do so, it will discuss in good faith with the Sponsor an equitable form of compensation for any material diminution in value of the package.  Such compensation may, at the election of Ascot, take the form of additional rights or benefits or a cash sum as Ascot shall in each case determine.
March 2006


For further information please contact Jane Platts, Sponsorship Manager, on 01344 878503.