Please see below an overview of some of the benefits linked to race sponsorship at Ascot.
(Please note that the benefit packages will alter depending on the level of sponsorship contribution)

• Naming rights to the race – all Ascot races are shown on At The Races (Sky channel)
• Advertising opportunities in the racecard
• The right to display on-course branding
• The right to have the company name/logo on the saddlecloths of the horses running in the race
• The right to have a branded rug for the winning horse
• Branding in the winners’ enclosure
• Branding on the presentation podium
• Branding on the penultimate steeplechase fence
• The right to use walk-in promotional people for photo opportunities
• The right to have off-course branding in the car parks
• An allocation of complimentary Premier Admission badges and Car Park Labels
• The right to use a hospitality facility or box for guests on the day with complimentary racecards/ Racing Posts
• The opportunity to present a memento (to be provided by the sponsor) to the winning owner, trainer and jockey after the race
• The opportunity to judge the best turned out horse and to present a cash prize to the lad/lass in charge of that horse (included in the sponsorship fee)
• The right to show a short closed circuit TV advert on the big screens and televisions around the racecourse
• The right to have an information point/stand at the racecourse if applicable to your business
• The right to have literature distributed around the racecourse
• The right to have the company name or logo broadcast on the televisions throughout the racecourse on the build up to the race.

Manufacturing and fixing costs related to branded items and catering costs of food and drink are to be met by the sponsor.

‘Kimberly-Clark, the global health and hygiene manufacturer, has enjoyed the excellent corporate hospitality that Ascot Racecourse provides. It has brought particular pleasure to our Senior Managers and the appreciation of our customers to support the ANDREX® Winkfield Stakes and the HUGGIES® Novices’ Hurdle.’
Troy Warfield, Vice President, General Manager UK & Ireland, Kimberly-Clark

‘Our Clients tell us they always have a great time at Ratcliffes' Ascot Raceday.’
Anthony H Ratcliffe, FRICS FRSA, Ratcliffes

‘Ascot racedays are the greatest, but sponsorship days are even better’.
Dave Clark, Managing Director, FDD International Ltd